The market demand for baked oatmeal continues to grow, mainly due to the improvement of health awareness and the increase in demand for convenient and nutritious foods. As consumers pay more attention to healthy foods, high-fiber, low-GI oatmeal products are highly sought after. With its low fat, high fiber, rich vitamins and minerals, oatmeal has become a leader among healthy cereals, and the market demand continues to rise.
Reasons for the growth of market demand
Increased health awareness: Consumers pay more and more attention to the health attributes of food, and high-fiber, low-GI oatmeal products are popular. Oatmeal is rich in dietary fiber, protein, vitamins and minerals, which helps control blood sugar and blood lipids, and is suitable for people of all ages.
Convenience demand: The pace of modern life is accelerating, and consumers' demand for convenient and nutritious foods is increasing. Oatmeal is easy to make and can be eaten directly or with milk, juice, etc., to meet the health needs of fast-paced life.
Diversified demand: There are many types of oatmeal on the market, including original flavor, fruit flavor, nut flavor and other types to meet the taste needs of different consumers.
Market size and competition pattern
Market size: In 2023, my country's demand for oats will reach 1.0702 million tons, while domestic production will only remain at around 600,000 tons. The import demand is huge, and the annual import volume will reach 470,400 tons, an increase of 20.61% year-on-year.
Competition pattern: The main participants in China's oatmeal food market are divided into three categories: national brands such as Quaker and Ximai occupy a leading position with high visibility and perfect channel layout; regional brands such as Jinwei perform well in the local market; and local small enterprises and workshops have a small market share due to imperfect brand power and channel system.
Future development trend
Functional products: With the increase in consumer demand for healthy and functional foods, functional oatmeal such as products with added probiotics, collagen and other ingredients have gradually become the new favorites of the market.
Technological innovation: Enterprises continue to increase R&D investment and launch new products and technologies, such as instant oatmeal balls and steel-cut oatmeal, to improve the convenience and nutritional value of products.